Business Model

It is our goal to become the largest selling helmet brand organically. We do not intend to gain recognition through heavy marketing campaigns nor by associating high profile celebrities to our brand. We do not feel this represents our brand, our potential or our principles. We rely on our quality reputation. And, by saving countless dollars from such self-promotion, we will continue to offer the most competitive prices for top quality products.

We are confident that our product quality and overall value so highly exceeds other helmet manufacturers that market demand will continue to grow towards our products. This gravitation began with the introduction of the Zone 1 Youth Motocross product line in 2005, and we are on pace towards the largest selling helmet brand by volume in North America by 2020.

For a product to receive the PHX mark of approval and be certified by the PHX Product Analysis Committee, it must be able to stand alone as the most aggressively positioned product in the market for price, quality and design; both in present and future markets conditions, subject to 5 and 10 year projections. It is these three factors that constitute the PHX formula of total value.