At PHX we have built a reputation for care and commitment to our riders. But reputation doesn't come easy. We constantly strive to improve our full line of performance products (from helmets to gloves, to shin guards and beyond) and to enhance the safety of our equipment (by using the best possible materials and adapting to the newest designs in engineering). And, of course, we stay up to date with the latest styles and trends – just because you're safe doesn't mean you can't look cool.

How are we able to offer such quality, value and style? We operate based on a simple philosophy: local knowledge rules!

This applies to everything: our development team experiments and learns from industry best practices and adapts; our prices are always competitive, no matter what that does to our bottom line in the short term; and, we know that riders understand the sport better than anyone. You define what is stylish, you know what works best and what feels right on the course. Reputation is a relationship – that's why our riders aren't just customers, you're part of the team. It's your feedback, our relationship that makes PHX products the top of the line.

Whether you ride on the street, in the dirt or through the snow we pledge to bring you the very best the industry has to offer. We are building on the long history of our sport and are looking toward the future. But the only way to successfully combine these trajectories is through the trust of our riders, one ride at a time.

So please, check out the PHX line of products and equipment – we're certain it's the first step in a long relationship. But don't worry, there aren't any in-laws to meet.